Kevin Hora Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions

author Kevin Hora
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isbn 9781781191224
Вес 301 г
Высота упаковки 11 мм
Глубина упаковки 210 мм
Обложка Мягкая обложка
Ширина упаковки 148 мм
2361.00 РУБ
Описание:

Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: • PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. It also shows how PR complements the marketing and human resources functions within your organisation, and the role it plays in enabling you to communicate more effectively with external publics; • Engaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; • Practical PR Skills focuses on ...

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